{"product_id":"serena-luxe-dress-holloway","title":"Serena – Luxe, flowing velvet dress","description":"\u003cdiv\u003e\n\u003ch3 data-end=\"442\" data-start=\"360\"\u003e\u003cstrong data-end=\"442\" data-start=\"364\"\u003eFinally... a dress that makes you feel instantly feminine, elegant, and confident\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003eDo you know that moment?\u003cbr data-end=\"465\" data-start=\"462\"\u003eYou put on a beautiful dress for a dinner or party...\u003cbr data-end=\"524\" data-start=\"521\"\u003e... but the fabric feels heavy or stiff,\u003cbr data-end=\"562\" data-start=\"559\"\u003e... it clings to exactly the places you don't want it to,\u003cbr data-end=\"622\" data-start=\"619\"\u003e... or you feel just a bit too exposed as you move.\u003cbr data-end=\"677\" data-start=\"674\"\u003eAnd then you think: \u003cem data-end=\"771\" data-start=\"693\"\u003e“Why can't there just be a dress that makes me look better and feels comfortable?”\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eThe \u003cem\u003e\u003cstrong data-end=\"800\" data-start=\"776\"\u003eSerena velvet dress\u003c\/strong\u003e\u003c\/em\u003e is exactly that dress.\u003cbr data-end=\"824\" data-start=\"821\"\u003eThe soft, flowing velvet hugs your figure without constricting, the elegant draping softens the shoulders and neckline, and the loose fit gives you that relaxed, confident feeling.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0985\/3045\/9980\/files\/ddc55024de859e36fce875ce8934cd9f_2.webp?v=1764019401\"\u003e\u003c\/div\u003e\n\u003ch3 data-end=\"1198\" data-start=\"1129\"\u003e\u003cstrong data-end=\"1198\" data-start=\"1133\"\u003eThis is why women feel so beautiful in the \u003cem\u003eSerena velvet dress\u003c\/em\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003e✅ \u003cstrong data-end=\"1235\" data-start=\"1202\"\u003eVelvet fabric that doesn't cling\u003c\/strong\u003e\u003cbr data-end=\"1238\" data-start=\"1235\"\u003eSoft, smooth, and flowing — drapes beautifully without highlighting what you’d rather conceal.\u003c\/div\u003e\n\u003cdiv\u003e✅ \u003cstrong data-end=\"1365\" data-start=\"1330\"\u003eElegant draping around the neckline\u003c\/strong\u003e\u003cbr data-end=\"1368\" data-start=\"1365\"\u003eChic, feminine, and softening for the shoulders and décolletage.\u003c\/div\u003e\n\u003cdiv\u003e✅ \u003cstrong data-end=\"1471\" data-start=\"1435\"\u003eLoose, flattering fit\u003c\/strong\u003e\u003cbr data-end=\"1474\" data-start=\"1471\"\u003eFlows around your body and creates a calm, sleek silhouette — even when moving.\u003c\/div\u003e\n\u003cdiv\u003e✅ \u003cstrong data-end=\"1607\" data-start=\"1562\"\u003eEffortlessly stylish for any occasion\u003c\/strong\u003e\u003cbr data-end=\"1610\" data-start=\"1607\"\u003eDuring the day with boots and a coat, in the evening with heels and a lovely earring.\u003cbr data-end=\"1682\" data-start=\"1679\"\u003eOne dress, endless elegance.\u003c\/div\u003e\n\u003cdiv\u003e✅ \u003cstrong data-end=\"1746\" data-start=\"1716\"\u003eColourfast, crease-resistant velvet\u003c\/strong\u003e\u003cbr data-end=\"1749\" data-start=\"1746\"\u003eStays beautiful after multiple wears — a favourite you keep reaching for.\u003c\/div\u003e\n\u003cdiv\u003e✅ \u003cstrong data-end=\"1884\" data-start=\"1840\"\u003eRich, luxurious colours that make you shine\u003c\/strong\u003e\u003cbr data-end=\"1887\" data-start=\"1884\"\u003eGold, burgundy, emerald green, plum... warm shades that perfectly complement 45+ skin tones and provide a classic, timeless look.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"TheWilson-Sisters","offers":[{"title":"Red \/ S (UK 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